A little over 3 months ago, I blogged about how Yahoo! and how the continue to compete and do well where Microsoft falters. When other bloggers speculated that Microsoft was going to acquire Yahoo!, I assured you all that Microsoft was in no position to buy Yahoo! The next day, when the 10 year Microsoft-Yahoo! deal came down. I did not call doom to Yahoo! Instead I said, “In this deal, Microsoft will do the expensive work of maintaining a search engine and Yahoo will monetise.” on my July 30, 2009 post.
I recently heard new facts from Yahoo insiders about what the Microsoft
deal is really about.
- The deal only pertains to searches executed on http://www.yahoo.com Other Yahoo! web properties such as shine, games, mail, video, finance, or flickr are unaffected.
- Yahoo! will still execute the search.
- When Yahoo! searches, it will pass the query to Bing who will return a targeted ad on http://www.yahoo.com
- Yahoo! takes Microsoft’s money for 10 years.
- With the making money off of search problem out of the way, Yahoo! can focus on monetising it’s other web properties.
- Yahoo! will get back to the business of integrating on-line communities and selling advertising.
Microsoft desperately asked Yahoo! to let Microsoft be a contractually committed Yahoo!’s loyal customer for 10 years. I don’t blame Yahoo! for accepting this deal. Instead, I applaud them for taking Microsoft’s money while the checks still clear. Also, I predict that Yahoo!’s search results will be better quality since they will not worry about keeping the advertisers happy. It sounds like a sweet deal for Yahoo!
What does that mean for Yahoo! users? Yahoo! will succeed because they listen: Yahoo! will focus customizing your internet experience at http://you.yahoo.com
Microsoft will continue to mock their own users and deny their own failures with expensive marketing campaigns like “Windows 7, that’s my idea”
Yahoo! listens to bloggers too. CEO Carol Bartz just said so. Ms Bartz believes consumers look to blogs when making up their minds about a product.
Could this blog be making a difference? We have been writing about the downfall of Microsoft only five months and we now have 12,000 readers, more than half of which do not use Microsoft products for their operating system or web browser. This is evidence of a real market trend that internet giant and software-as-a-service pioneer Yahoo! needs to watch.
Guess what folks, Yahoo! has asked me if I would like to come work for them. They happen to be looking sysadmins who can handle working with open source technologies in large scale deployments. While I feel flattered by the invitation to apply, but I am quite happy where I am.
Yahoo! happens to have 23 positions currently for top-notch system engineers who can work with monumental scale. They particularly need perl/python systems programmers who can engineer solutions for the unique level of complexity the user communities demands. If you would like to help Carol Bartz build awesome technology and communities that will keep Yahoo! a fierce Microsoft competitor, I urge you to apply for a Yahoo! job as a Senior Production Engineer, Service Engineer, Grid/Haddoop Engineer, and Cloud Service Storage Engineer. Serious and intelligent individuals can contact Mr. Long Phung, a Yahoo! technical recruiter. His user name on the yahoo-inc dot com domain is his first initial and last name without any punctuation. Additional openings are available at http://careers.yahoo.com.
This is an unpaid endorsement opinion of Beth Lynn Eicher.
Just to clarify, if execute a search on any other Yahoo! website besides www.yahoo.com, it was not brought to you by Bing. Furthermore, if you see a Microsoft ad on any Yahoo! site, it is because Microsoft opened their pockets independent of the deal at hand. Go ahead Yahoo! and soak Microsoft dry on all fronts.